Who would you want to track on the internet? These can be the opinion leaders who eagerly speak about your brand or branch of business. Additionally, you are able to track the activity/publicity of yourself and your employees to check if there are any comments that may hurt you or your company`s good name.
People monitoring tool checks the whole internet and not only the enclosed list of sites. Therefore, you are able to gather all the data on a given subject. Thanks to the automatic email notification you will be informed each time a new post is published.
Monitoring your brand on the Internet
General opinions about your brand in many cases are built on other internet users' comments. Each day your brand is being discussed on many sites, forums and blogs. Not all of these mentions are positive for you, which can be dangerous for your brand in general and can result in lower sales for you and higher benefits for your competition. Therefore, monitoring your brand online is a must.
How to monitor your brand on the web? This task can be really hard using the old school techniques like questionnaires or polls. That’s why there is brand reputation tool, which does it all for you. With this tool, monitoring your brand can be easy and effective.
Protecting your brand reputation
Protecting your brand`s good name is one of the most challenging tasks for PR specialists these days. In the social media era, your brand, product or service is an easy thread and can be discredited by unjust comments and opinions from other users and your unfair competition.
These are just a few reasons why it is worth monitoring the web. This gives you a chance to react and protect your reputation just minutes after the unfair attack. Brand reputation tool lets you supervise any brand, product, service or person so you are the first to know what has been said and by whom.