Monitoring your competition on the web

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One of the key aspects of running the business is steady supervision of your competition. The old saying says “Your competition never sleeps” and it is even more adequate in modern business environment.

Monitoring your competition on the web is a tool which helps you to monitor and react to your competitors efforts on the internet. Moreover, monitoring your competition can be a great source of knowledge about reaction of your targeted group of customers to certain marketing techniques. This knowledge can help you to tailor effective campaigns in all media.

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    What is the name of the tool that allows you to monitor your competition?

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