Marketing techniques such as performance, behavioral targeting or retargeting helped the advertisers to reach the group of people who are more interested in their products or services. It is clear though, that these technologies and techniques are not perfect and there is a lot of room for improvement.
The Internet monitoring with the special emphasis on the social media is the another way of improving the process of acquiring clients on the Internet. The ability to identify and reach people, who look for certain services and products on the web is a solid boost for the sales. First of all we are able to offer our help or service just minutes after certain question appeared on the Internet. In many cases, this will lead to the successful sale and it does not take much effort from our consultants. Moreover, the Internet user who was helped in fast and professional way is very likely to become our brand`s ambassador who is eager to share this positive experience with the other social media users. This way we are not only getting the new client, but also a good publicity which is crucial in any marketing strategy. The exact same mechanism can be also used successfully in client service process.